Looking for more personal meaning in her work beyond just the bottom line, Leigh Mitchell set out to help those in need through her own business activities. She quickly realized that not only could she make a difference in her business but others could also. Her stories of hope and spirit of giving were contagious. This is when the Thrive Movement was introduced to her community. Studying the impact of socially responsible businesses, she found ways in which profitable businesses could find engaged audiences when advocating the benefits of their purpose-driven mission-based business practices.